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- According to The National Golf Foundation, 6.4 million women amateurs joined the NGF in 2006.
- NGF data shows that the fastest growing segments of women amateur golfers are executive women and junior golfers, both of which are avid
users of the Internet. Almost 20,000 executive women golfers participate in other online golf communities. And the NGF estimates there are about 180,000 girls ages 12-17
playing golf seriously -- at least 8 rounds and competing. And there are about 1.4 million girls between the ages of 5 and 17 who play golf or "try" golf at some level
--even if just a practice range. Another half-million or so girls who have "never-ever" played report that they would like to learn.
- In 2006 there were an estimated 5.5 million adult women golfers age 18 or older ("Golfers" were defined as those who report playing at
least one round in the last 12 months).
- Female adult golfers represented only 22.8% of the total 23.9 million adult golfers, and played only 18.3% of the total adult rounds in 2006.
- The retiring baby boomers represent another rapidly growing potential market. I n 2006, the first of the baby boomers reached age 60, with 4
million baby boomers set to turn 60 each year after for the next 18 years. Improvements in healthcare and lifestyle mean baby boomers who reached 60 in 2007
could expect to live on average another 22.5 years. Boomers see retirement as an opportunity to learn and pursue new hobbies, travel and live lifestyles that they put on hold because
of work. Boomers also want a more active lifestyle in retirement than previous generations. More travel, golf, tennis and volunteerism will mark the retirement activities of the
boomer generation, according to Forbes Magazine.
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